When people think about marketing, the first things people talk about are logos and names. In reality these are usually some of the least important things in marketing. If you don’t have a solid story, call to action or value to sell your product – it doesn’t matter how snazzy your logo is.
This third video in a five-part series to help you build a PR one sheet to market your music focuses on visual identity and branding. The key here is to not get caught up on pretty things but to focus on consistency. Does your visual identity remain consistent everywhere so that fans can spot you in the crowd? Does it support your narrative? Enjoy the video below. If you find this series useful, then subscribe to the new Higher Plain Music YouTube channel for more content like this in the future.
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Higher Plain Music is part of the Higher Plain Network – a one-man indie media project. If you like what I do, please consider supporting me via Patreon for as little as $1/£1 a month. In return, you’ll receive additional perks for supporting me, such as behind-the-scenes content and free downloads. You can also donate using PayPal. Sharing the website helps too or using the affiliate buy now links on reviews. I receive a few pence per Amazon sale. All your support will enable me to produce better content, more often. I’d love to make this a full-time media network and your support can make that happen. Thank you.