After our first three videos covered your who, what and why – this video is about your current project. When writing your PR one sheet, you should be pitching something, either past, present or near future. This video goes over different ways how you can pitch ideas to provide a hook into your narrative. In order to do this effectively, you’ll want to have an idea of what you want readers or listeners to do. That is why completing the previous videos and understanding where you want to point people to so they can become fans is key.
This video series will conclude tomorrow with a high-level overview of a PR one sheet structure. I hope you’ll have found this all very helpful. Enjoy the video below and consider subscribing to the Higher Plain Music YouTube channel for more content like this in the future.
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