I’ve had the pleasure of working with Ariel Hyatt for around 15 years and she is a powerhouse advocate for easy-to-understand advice that you can action. In this excellent interview with Andrew Southworth, Ariel shares foundational knowledge about setting up your brand as a musician. Without knowing the pillars of your brand and the reason why you make music, it is incredibly difficult to build a loyal fanbase that goes with you on your musical journey. These things transcend music PR and apply to most businesses and ventures.
For more information on all things Ariel Hyatt and CyberPR, visit their CyberPR’s website. They are one of the few PR companies that always match their musicians to the appropriate blogs and sites so I give them a hearty recommendation.
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