With a name evoking a euphoric Olympic triumph, Dutch alt-pop band GGGOLDDD used to be known as GOLD before they added the extra drama. The band are gearing up to release their fifth studio album and whilst it was created last year during lockdown, it isn’t a lockdown focused album. The album, entitled ‘The Shame Should Not Be Mine’ is centred around lead singer Milena Eva’s past – specifically her sexual assault. This exploration came alongside a commission to create something for the Roadburn Festival and so the two projects combined to produce this new album, which was performed at first at the Roadburn Festival.
The lead single ‘Notes on How to Trust’ is about how to let people back into your life after abuse when everyone could be a potential trigger or threat. It’s something I’ve personally had to deal with myself and the lyrics and gothic horror rock vibe both struck an instant chord with me on first listen. GGGOLDDD have managed to create something darkly cinematic and theatrical but very alt-pop at the same time. I’ll be grabbing the album when it releases on the 1st of April 2022. The single meanwhile is out now and you can enjoy the music video below. The band describes itself as “the soundtrack to binge-watching the world collapse” and I totally agree. Addictively devastating.
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