Fans of Portishead, Massive Attack and Aphex Twin will be right at home with Swedish artist Don Gog and their new single. Straddling the worlds of hip-hop and electronica, the idea with his new single ‘I Feel’ was to create trip-hop fusion – and a fusion designed to make feel trippy. Whilst I don’t believe they have sampled Donna Summer’s ‘I Feel Love’ directly, a vocal snippet of part of the chorus is slowed down to an ethereal crawl. By singing abstractly over warped and chewed-up trip-hop beats and basslines – it sounds like we are hallucinating. It is funny because the speed of Donna Summer’s track was meant to signify a psychedelic trip but sped up. Don Gog has gone in the other direction, making everything spaced out and slowed down.
Accompanying the track is an equally trippy music video featuring a silver woman and all kinds of camera trickery. Much like the music, the identity of Don Gog is just outside of reach too. Whilst they have been DJ’ing for decades and revealed they’ve worked on TV and film scores before, there is little else known about the artist. Asked as to why they want to stay anonymous, they said it was to ensure the art itself was the central focus, much like Banksy or Gorillaz.
Enjoy the weird and wonderful ‘I Feel’ below, the single is out now. It is the first track from the upcoming EP ‘Cybernetics’ which is due for release sometime in 2024. For more info on all things Don Gog, visit their Instagram. I bet there’ll be no face-reveal selfies anytime soon!
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